World Elder Abuse Awareness Day

elderly woman putting a puzzle together with another woman

World Elder Abuse Awareness Day


Every June 15, supporters of World Elder Abuse Awareness Day (WEAAD) around the globe wear purple to show they care about ending elder abuse and neglect.

Each year, hundreds of thousands of older persons are abused, neglected and exploited. Elders throughout the U.S. lose an estimated $2.6 billion or more annually due to elder financial abuse and exploitation, funds that could have been used to pay for basic needs such as housing, food and medical care.

World Elder Abuse Awareness Day was launched on June 15, 2006 by the International Network for Prevention of Elder Abuse and the World Health Organization at the United Nations. This day provides an opportunity for communities around the world to promote a better understanding of abuse and neglect of older persons by raising awareness of the cultural, social, economic and demographic processes affecting elder abuse and neglect.

What is Elder Abuse?

Elder abuse refers to intentional or negligent acts by a caregiver or "trusted" individual that causes (or potentially causes) harm to an older adult.

Who is at Risk?

Elder abuse can occur anywhere – in the home, in nursing homes, or other institutions. It affects seniors across all socioeconomic groups, cultures, and races.

What should I do if I suspect Elder Abuse?

REPORT YOUR CONCERNS Remember: Most cases of elder abuse go undetected. Don't assume that someone has already reported a suspicious situation.

In cases of immediate danger, call 911. In Marathon, Lincoln and Langlade counties, you can call Adult Protective Services of North Central Health Care at 715.841.5160 or Toll-Free 1.855.487.3338.

For help outside this area, please call and Eldercare Locator at 1.800.677.1116 to be connected with your local reporting agency.

Learn more about the Red Flags of Abuse.

For concerns regarding Marathon, Langlade and Lincoln County Residents, please call:
715.841.5160 or 1.855.487.3338 Toll Free

Marathon, Lincoln & Langlade Counties 2019 WEAAD Events

Event Questions?? Contact Brenda at bchristian@norcen.org or 715.848.4475.

Tuesday, May 21, 2019

  • Langlade County Board WEAAD Proclamation 5pm
  • Lincoln County Board WEAAD Proclamation 6pm (tentative)

Thursday, May 23, 2019

  • Marathon County Board WEAAD Proclamation 7pm

Thursday, June 6, 2019

  • Schemes and Scams Training (public welcome)
    Marathon County Planning Department Building, 212 River Drive (Room #1), Wausau, WI 54403

Monday, June 10, 2019

  • Kickoff at the Courthouse (Wausau) 12pm
  • Kickoff at the Courthouse (Antigo) 9am

Tuesday, June 11, 2019

  • Proclamations of World Elder Abuse Awareness:
  • Avail Shelter – Antigo - 9am
  • Wausau City Hall - 6:30pm

Wednesday, June 13, 2019

  • Dementia Friendly Training Course for Banking and Financial Services (registered event) 1-3pm
    North Central Health Care
    Wausau Campus Theatre
    1100 Lake View Dr, Wausau, WI 54403
    Enter at the red flag (Aquatic Services entrance)
    Please Register Online: bit.ly/DFTC2019
  • Antigo Library Display - 10am-2pm
  • Booth at Music at the Park - Antigo

Thursday, June 12, 2019

  • Schemes and Scams Training (public welcome)
    Marathon County Public Library (Wausau) 4:30-5:30pm
    300 1st St, Wausau, WI 54403
  • Music in the Park - Antigo 6-9pm

Friday, June 14, 2019

  • Wear Purple in support of World Elder Abuse Awareness Day today or June 15th!
  • Langlade County Senior Center display 1:30-3:45pm

Saturday, June 15, 2019

  • Wear Purple in support of World Elder Abuse Awareness Day!

Tuesday, June 18, 2019

  • Schemes and Scams Training (public welcome)
    Goodwill store in Antigo 6-7pm
    2405 WI-64, Antigo, WI 54409